You can gain a lot of insights when you look at ideas and tactics that created legendary marketing. Today, we’re breaking down the Pepsi Challenge. The Pepsi Challenge signaled a major shift in the winds of the cola landscape.
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Ideas & Insights
Some creative people despise working with committees to the point where they’d turn down the work just to avoid the hassle. Not me. I love them. They can be challenging, but there’s a real trick in nuancing the group just the right way for them to come together and create something truly legendary.