If you’re searching for a way to differentiate your company or product, it might be time to look at the problem from a different angle to see if what you’re missing could be right in front of you. Rethink your approach by watching how your customers use your products or interact with your company. You […]
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Ideas & Insights
We’re starting a new series of posts to the blog where we’ll break down ideas and tactics that created legendary marketing. Today, we’re breaking down the Pepsi Challenge. The Pepsi Challenge signaled a major shift in the winds of the cola landscape. In 1975, Coke was the 800 lb. gorilla in the cola market and […]