Fair payment for healthcare
ClaimDOC helps organizations with self-funded health plans be successful through claim review and cost analysis. Since self-funded plans and reference-based pricing are recent innovations in the health insurance sector, it was critical to clearly explain their services. While they wanted to continue using their existing logo and brand colors, we updated their brand and extended it to a variety of touchpoints.
At a Glance
Creating a powerhouse brand
ClaimDOC was already growing, but they wanted to kick things into high gear. To pull that off, they wanted to raise their level of brand awareness. We worked within the visual parameters of their existing logo, we updated all of their brand materials giving them a contemporary feel to align with the progressive nature of the services they provide. In addition, we created a marketing campaign featuring both print ads in targeted tradeshow publications and social media assets. We created a new website with a variety of custom photography.