Promoting education & lifelong learning
Nestled within the Detroit metro, Westland boasts a captivating history. It didn’t claim city status until the ‘60s, while Detroit’s expansion surrounded it. Amidst annexation threats, it chose autonomy, birthing a city. But how to name it? Without distinct geography, it embraced a blossoming American icon. Care to guess? Indeed, Westland, MI draws its name from the emerging cultural marvel, Westland Mall! After 25 years, it was time to spruce up the library with its first major renovation and expansion. That made it a terrific time to do a rebrand and create a splendid new website.
At a Glance
Collections & Custom Illustration
We sprinkled in an array of layouts and playful visuals for crafting pages that pop. Decked out with custom illustrations, our mobile-first mojo ensures a fab look on both desktop and mobile screens.
Staff Profiles
They’ve got a dynamite squad of librarians and staff. We wanted to feature them on the new site to put a friendly face to the team and make patrons feel right at home. They’ll dish out book suggestions and spill the beans on how they go above and beyond for our awesome patrons.
Patron-friendly with Advanced ILS Integration
Catering to diverse economic levels, Westland Public Library stands as a beacon. Fueled by an unwavering commitment, they constantly evolve to uplift their community. A trusted haven for information and resources, they offer everything from engaging events to handy mobile hotspots patrons can check out. The site features advanced integration with their ILS (integrated library system) platforms.
Client
- Westland Public Library
Industry
- Education
- Nonprofit
Services Provided
- Design
- Dev
- Identity
- Illustration
- Logo
- Signage
- Social Media
- Strategy
See it in Action
Brand Identity
We led the way in their rebranding adventure through immersive discovery sessions. While green was their go-to hue and wanted to retain a hint of their former logo, we added new colors to their palette. To help them envision a comprehensive brand we created mood boards to imagine the brand’s fresh vibe across signs, literature, and the digital canvas!