We approached the project through the lens of the already established Texas A&M brand, adding all of the mood of a techy and creative department of thought leaders.

The website needed to be seamless across web and mobile platforms. It needed to be accessible to the non-native English speaker and inviting to the seeker of diversity and inclusion. Our finished product inspires creativity among future and current Texas A&M students and creates confidence in the department’s mission and work. Our thorough discovery process involved more than a dozen meetings and surveys with various audiences.