Since the Johnston Town Center is a smaller development than many peer developments in the metro, it was paramount the brand be exciting and unique. It had to be true to its identity, with limited retail shopping yet include plenty of class A office space, restaurants, a hotel, and home to new city offices.

A perfectly crafted look

We used a variety of playful and evocative custom illustrations on the website and the brochure giving the brand an organic and comfortable quality. Mingling the illustrations with a clean typeface and brief amounts of text make the brand experience effortless while retaining its charm.