Cultivating imagination

Johnson City Public Library had a solid brand foundation—but their old website didn’t carry the same level of creativity. They asked us to help bring their identity online in a way that made it easy (and exciting!) for people to engage with everything the library offers. From finding events to diving into digital resources, the new site had to do more than look pretty—it had to inspire curiosity at every click.

We rolled up our sleeves and got to work, using their established fonts and logo as a foundation. Then we layered in fun custom illustrations, joyful photography, and a layout that makes exploring a total breeze. The result? A site that’s as imaginative as the library itself, and just as good at sparking discovery.

JCPL Project Overview

At a Glance

JCPL’s new site added a variety of new design elements and site features:

• Custom illustrations and playful icons
• Easy-peasy event registration system
• Gorgeous photography that shows the library’s culture of exploration
• Staff picks and Wowbrary-powered recommendations
• Smart hours display (the site knows if they’re open!)
• Navigation that’s grandma- and kid-approved

Client

  • Johnson City Public Library

Industry

  • Civic

Services Provided

  • Design
  • Dev
  • Illustration
  • Strategy

See it in Action