About Juicebox Interactive

We are a next generation agency created to connect brands and people in an increasingly digital world. We do this by orchestrating experiences that spark an emotional connection. We call this interaction design.

We Create Curiosity

How Does Interaction Design Work?

1. Digital Revolution

Technology transferred control
to the consumer

Technology transferred control to the consumer

The internet has altered buying habits, putting consumers squarely in the control seat. Thanks to the internet, consumers have immediate access to limitless information that influences their buying decisions. You've experienced this firsthand if you have ever used your smartphone to compare Amazon's price on a television you're checking out at Best Buy, or if a great Yelp review has helped you find the right contractor to fix your air conditioner.

2. Consumer Fragmentation

Your audience became
harder to find

Your audience became harder
to find

Traditional media channels have been shattered into a micro-targeted, fragmented mess, making it considerably harder to find and connect with your audience. Yesterday's television viewers are now scattered across Hulu, YouTube, Netflix and dozens of other eye-catching options. Yesterday's radio station listeners are tuned in to satellite, streaming, Pandora, iPods and dozens of other listening options. Phone books gather dust while consumers turn to Google, Yelp, blogs, and other online sources for information on products and services.

3. Interaction Design

Every interaction now
requires smart planning

Every interaction now requires smart planning

As a result of the digital revolution and consumer fragmentation, every interaction with consumers should be carefully planned and designed to build a relationship. The same goes for interactions with your organization's other constituents, including influencers, employees and volunteers.

Planning and designing such interactions is where we excel and is an important part of our strategy development process. You'll see that we leave nothing to chance, doing our research and carefully planning a series of interactions designed to lead consumers through the steps of building a relationship. Be sure to check out our relationship roadmap, which uses a fun analogy to explain these steps in detail.

The most important thing to us is creating
work our clients love—work that makes
them wildly successful.

Connecting Brands & People

Relationships between brands and people develop just like they do between two people. In both cases, the courtship follows a pattern, moving ahead one step at a time.
  • The
    Setting
    You're one fish in a sea of eligible bachelors
    At a university with thousands of students, you've found the girl of your dreams. She's dazzling, witty, caring—everything you've ever wanted. The problem? She’s also the heartthrob of every other boy in her classes. To make matters worse, she doesn't know you exist.
  • Step 1
    Awareness
    Get her to notice you and
    learn your name
    You can’t sit back and wait for her to notice you. Be outgoing and introduce yourself. Get involved on campus. Get some good PR. Make sure she sees your name in writing and hears others talk about you.
  • Step 2
    Curiosity
    Make yourself
    attractive to her
    You need to pique her interest, so it's time for an honest evaluation. Look yourself in the mirror. What do you have to work with? What are your strengths? Are they what she is looking for? How can you improve your weaknesses?
  • Step 3
    Understanding
    Show her you care and
    are interested
    Talk to her and find out what interests her. In her spare time, would she rather go to the theater, climb a mountain, or hit the mall? What's her favorite breakfast cereal? Why did she choose her major?
  • Step 4
    Flirting
    Create trust
    and closeness
    A Facebook friendship is established. Phone numbers are exchanged. Text messages are sent. You begin to share personal experiences and create memories. You start to develop subtle nuances in the way you communicate.
  • Step 5
    Proposal
    Give it your best shot and
    ask her out
    Here comes the moment of truth. You don’t approach her on a whim – you plan the right way and perfect time to ask her out. Will she or won't she? You exude confidence, even though you're a mess of butterflies inside.
  • Step 6
    Test drive
    Will this be for
    the long term?
    You wear a new outfit and carefully choose the perfect restaurant, the right movie, and the best place to enjoy dessert and chat afterward. You send her a text message thanking her for a great time. She enjoys your respect and attention. No one else has treated her like that lately.
  • Step 7
    Relationship
    You're officially
    a "thing"
    Each of you is thrilled to have found the other person. Neither of you can imagine being happier with anyone else. Your relationship is based on trust and shared values, hopes, and dreams. It's time to announce it to the world. Facebook relationship status update.
Get connected

Today's business relationships require intelligent use of technology.

There's nothing accidental about wooing the girl of your dreams. On the contrary, nothing is left to chance. Courting a business relationship with a client, influencer, supporter or volunteer deserves the same attention to detail, level of enthusiasm, and intelligent use of technology. That's why our firm is digitally focused.

While the steps involved in forming a relationship have remained constant, technology has changed when, where and how we communicate. These days, dating involves text messages and Facebook relationship status updates in addition to walks in the park and long phone calls. And just as technology has changed the dating scene, it has changed the way organizations develop relationships with customers and others who are vital to their success.

We understand how it all works together – digital technologies and more traditional means of “courting” customers. Think of us as your matchmaker to bring about that perfect date with your future customer. Let's get started